Issai Beautyberry, Callicarpa dichotoma 'Issai', is a beautyberry bush that displays outstanding rounded, compact growth habit and early fruiting age. Delicate pink flowers in spring give way to beautiful lavender-purple berries in late summer, so it is one of the best ornamental fruiting shrubs. Issai is a small, rounded, deciduous shrub which typically grows 2 to 4 feet tall and is primarily included in the landscape for its showy fall display of lilac-violet fruit. This beautyberry bush is to be grown in average, medium, well-drained soil in full sun to part shade. It is crown hardy in zone 4 and prune in early spring if needed. Flowers bloom on new wood and there it shows no serious disease or insect problems. ... find out more